Direct Response Radio Advertising
and Print Advertising Services
Results Matter
Radio Advertising
Read more about cost-per-call radio advertising. click here
Print & Radio, is the largest pre-buyer of national radio advertising. We own multi-million dollar blocks of national radio network time. This media gives our clients consistent profitable returns on their media dollars. Even the largest agencies in the country cannot compete when they are paying today's dollars for the same media we have owned for years at locked-in prices. We also have first look at premium remnant inventory and standing direct response rates at thousands of stations around the country. Local, regional, national…straight media or performance based. We have what it takes to give you the results you need.
ROI for Radio Advertising
Today, everyone talks about ROI and the need to make marketing more accountable. Our advertising measurement systems tell you which media components work, for rapid ROI improvements. We understand that we only succeed if you do.
We guarantee a cost-per-call for your campaign. We can have your phone ringing today for a fraction of the cost of other print or radio advertising campaigns!
"We would like to thank the entire staff at Print & Radio Power for the level of service, professionalism, commitment and responsibility you have shown us since we have started advertising with you. As a new company, we have a multitude of concerns. One of those concerns is diving into radio advertising, and you have made the transition as smooth as possible for us. That peace of mind allows us to focus on the growth of our business and know that a big part of our advertising budget is in the right place."
- Brian Rowlings, CEO, Insurance Pros
Benefits of Radio Advertising
- Radio can reach on-the-go consumers!
- Radio allows you to establish a special relationship with consumers.
- Radio can cost-effectively break through the lines of media bombardment.
- Radio’s on-location remote broadcasts are both powerful and profitable.
- Radio’s unique, specialized formats allow you to target your best prospects.
- Radio reaches prospects closest to the point of purchase.
- Radio can bridge the gaps left by other media options.
- Radio provides unique specialized on-air promotions.
- Radio is king for establishing top-of-mind-awareness.
- Radio can influence new markets and prospects.
- Radio can complement other advertising platforms.
- Radio's listenership remains strong, while time spent with other media declines
We get the best performing local and national network media at the lowest possible cost, without sacrificing radio's targeting ability. By combining low radio advertising rates with highly efficient radio advertising schedules, we put your message in front of the audience that is most likely to respond and buy.
Media Planning for Radio
- Set goals and objectives
- We Analyze markets, stations, formats, and more.
- Develop a test market campaign for your target market
- Monitor station accountability and conduct post buy analysis
Radio Creative
We produce and test a national radio commercial campaign with our talented copy writer and on-air voice talent - After the test we are able to determine a cost per call that will allow you to have predictable call volume to produce the sales you need to be profitable.
Market Testing for Radio
- Set goals and objectives for your campaign
- Execute local market tests, and review data
- Make refinements to media and creative strategy as needed
Tracking Your Radio Campaign
- Innovative tracking allows online and offline communication (i.e. phone calls) to be tracked in your favorite web analytics software (such as Google Analytics, Yahoo Overture and others).
- Ongoing monitoring of station activity ensures precise media execution and station accountability
- Daily statistic reports, to include: number of spots run in a market, media expenditure for that day, average cost per spot, cost per order, total calls in, total calls answered, number of orders, average order size, revenue to spending ratio and more.
Need guaranteed cost-per-call radio advertising? click here
