Radio Advertising tips
Things To consider when planning your Radio campaign
Don’t get carried away, Be concise and clear in you messaging.
Repeat the main benefit or “offer” multiple times in your commercial, vs trying to talk about multiple things.
Know your Demographic, It pays to research
Invest appropriately, Advertising is about repetition.
The Goal is to make the message important enough to the listener to want to retain it and act on it.
Make your commercial distinct so that your commercial stand out.
Sixty second ads are usually a better deal than 30 second ads. They don’t typically cost that much more, and you have more room for your message. It may seem like a no brainer but make sure you end your commercial with a way for the listener to contact you a phone number, a store address, or web site. Repeat the information multiple times so people can remember it
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