Many different factors can be attributed to the cost of advertising. You can buy radio ads for cheap if you know where to look. Many times advertising agencies buy bulk amounts of time and are able to distribute it to their clients.
Radio advertising rates can be attributed to several factors, including the rank of the station, location, and the time of day the commercial runs. The best way to start your campaign is to figure out the budget that you have to work with and plan from there, even if you can only buy a few prime time spots, typically those spots will make more of a impact than many over night spots
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