Direct Response Print Advertising
and Radio Advertising Services
Results Matter
Print Advertising
Need guaranteed cost-per-call print advertising? click here
From TV to online, print to radio, we turn your advertising budget into more measurable impressions, leads and sales.
ROI for Print Advertising
Today, everyone talks about ROI and the need to make marketing more accountable. Our advertising measurement systems tell you which media components work, for rapid ROI improvements. We understand that we only succeed if you do.
Print & Radio, is the largest pre-buyer of national print advertising. We own multi-million dollar blocks of national publication space. This media gives our clients consistent profitable returns on their media dollars. Even the largest agencies in the country cannot compete when they are paying today's dollars for the same media we have owned for years at locked-in prices. We also have first look at premium remnant inventory and standing direct response rates at thousands of stations around the country. Local, regional, national…straight media or performance based. We have what it takes to give you the results you need.
We guarantee a cost-per-call for your campaign. We can have your phone ringing today for a fraction of the cost of other print or radio advertising campaigns!
Benefits of Print Advertising
Specific Target Audience
In print media, the advantage of catering to specific target audience opens up countless opportunities to enhance sales figures. A fashion magazine would highlight cosmetic products and fashion accessories. At the same time, a sports magazine would display sports related ads to cater to its readers. There is no wastage of resources as ads get to reach the target audience.
Loyal Readerships
In the print media industry, readership is mostly longstanding and loyal.
Special Ad Positioning
A major advantage in magazine advertising is that an advertiser can request special ad positioning. This means you can ask that your ad is placed in a specific page or within a column article. This will bring greater visibility to the brand. This is also commercially more effective as potential buyers would notice it. It is a different matter if you don’t want to specify where your ad should appear.
Credibility
Over a period of years, magazines create a vast pool of loyal readers who feel safe in its very credible environment. The interactive element may be less when you compare it with the aggressive online advertising. But the key factor is credibility that print media continues to reign over. It explains why magazines are known as potential promotional vehicles. It adds improved quality branding that adds great value to your range of products.
Long Life Span
Compared to websites or national newspapers, magazines enjoy the longest life span. There are some magazines that are treasured across decades like valuable references. The National Geographic is such an example as its content is never redundant.
High Reach Prospective
Another advantage is that magazines have a high reach prospective. This is because magazines get passed from family to friends to customers to colleagues and so on.
Glossy Ads
Unlike newspaper advertising, magazine advertising gives great scope to glossy ads. These are usually trend setting and eye catching. The best thing is that every body loves to look again and again at glossy ads. So maximum visibility is again reiterated through magazine advertising.
That is why it is stated often that consistent advertising ensures a cumulative effect. The more familiar buyers are with a brand, the more likely they would buy it. That is why print media advertising will never be out of fashion.
We get the best performing local and national network media at the lowest possible cost, without sacrificing print's targeting ability. By combining low print advertising rates with highly efficient print advertising mediums, we put your message in front of the audience that is most likely to respond and buy.
Media Planning for Print
- Set goals and objectives
- We Analyze markets, publications, distribution, and more.
- Develop a test market campaign for your target market
- Monitor publication accountability and conduct post buy analysis
Need guaranteed cost-per-call print advertising? click here
