Our Performance Advertising Model

Review Historical Data

We begin by doing a thorough analysis of your product/service and historical advertising and sales data to develop a clear understanding of the opportunity that exists.

Establish Metric and Payout

Once we have solid insight into your business, we use our expertise to establish the measurement metric (calls, clicks, acquisitions, etc) and payout (example - $30 per call generated) that will maximize results for both sides.

Develop Creative

If you don't have creative produced, we will develop it. If you already have a commercial, we will evaluate it and determine if edits need to be made to get the best possible results from the spot.

Test and Tweak

We start all campaigns in the test phase, running small amounts of media and watching the numbers closely. If we identify problem areas anywhere in the test (creative, media mix, call center, etc) we will make necessary adjustments and keep testing until we achieve the desired results.

Ramp

The testing phase is concluded when we consistently hit our target numbers. At this point we begin to ramp the campaign, leveraging our various distribution resources to deliver large scale profitable results.

establish the measurement metric (calls, clicks, acquisitions, etc) and payout (example - $30 per call generated) that will maximize results for both sides.

We guarantee a cost-per-call for your campaign. We can have your phone ringing today for a fraction of the cost of other radio advertising campaigns!

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