While a small change may not seem like a big deal often times in the world of Marketing sometimes it only takes a minor change to reignite or to hurt sales. A great recent example is Lego’s primarily seen as a toy for boys , they have recently introduced a more ” girl friendly ” line that includes “mini-figures in pink, a dream house with a pool, and a beauty shop, was criticized by some U.S. consumer groups as reinforcing gender stereotypes.” msn money The new Line has helped the companies net earnings grow 38% !
Making small website changes can also mean a great deal in how user friendly a website is, or how well it compels someone to buy a product.
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