Pretty soon Google is going to start collecting all your information However i wanted to give every one heads up and point you in a direction where you can make it a lot harder for them to do. Keep in Mind you only have until March first to delete all your past search info out of your Google account. Looking at these changes from a Business stand point and especially from a  advertisers stand point this is an awesome way to discover exactly what interests your prospective clients. From what they eat, buy, listen to, and even their health concerns.  From a privacy stand point they can tell where we go,  where we live and other more personnel info.

How to Delete your Google browser

1. Go to the google homepage and sign into your account. 2. Click the dropdown menu next to your name in the upper-right hand corner of your screen. 3. Click accounts settings 4. Find the “Services section” 5. Under “Services” there is a sub-section that reads “View, enable, disable web history.” Click the link next to it that reads: “Go to Web History.” 6. Click on “Remove all Web History” When you click on “Remove all Web History,” a message appears that says ” Web History is Paused.” What this means is that while Google will continue gathering and storing information about your web history it will make all data anonymous, that is, Google will not associate your Web History information with your online accounts and will therefore be unable to send you customized search results. Google’s ability to gather personalized information about you by assigning data to your Gmail and YouTube accounts will remain “Paused” till you click “Resume.”

How to delete your Google Browser

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A couple of Blogs ago I touched on the new Facebook IPO.Facebook is really a great example of of how important it it to keep up with advertising trends. As the worth of Facebook is based purely on its value for advertising. This month Private trading before going public has pushed the value of the company to over $100 billion.  Facebook the company itself and how they operate is also unique in that they how lounges with ” chic” decor a fully stocked bar for happy hour and employees get 21 days vacation a yr.

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Keeping Up with trends . In the every changing world it is important to keep up with advertising trends and where you will be able to reach your targeted consumer next. Every day media and the way we advertises changes in response to the ever changing world that keeps getting more and more advanced. As an agency we strive to not only keep up with those changes but also lead the pack. Check out this great article on innovative advertising ideas !

5 key Digital Media and Advertising Trends for 2012

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What is Viral Marketing ? When a marketing message is passed along  from person to person at an exceptionally at a fast rate causing it to snow ball very quickly.  Creating a viral message can be done accidentally or on purpose. But the goal is to give a message ” Effortless Transfer from person to person”

For instance One marketing group used light weight remote planes disguised as flying people to promote a viral sensation for the movie  Chronicle.  Likewise many of the companies who invested in commercialism that are running during this weekends Superbowl 2012 are banking their their comical commercial turn viral

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