Whether you love them hate them or just don’t care Kris Jenner and her family know a thing or two about using the media to create free advertising and business opportunities. While not everyone can use their popularity to create a snowball of business opportunities you can use some of the same principles to make money online.
Become Familiar. No matter what the business, you have to put yourself out there in order to get clients back in return. This seems like a gimme’ but in reality putting yourself out there means something a little bit differently that is may have 10 years or even 2 years ago, especially in terms of how fast things change online . At minimum you have to have a website, you should (most of the time) also have a facebook, twitter, linked in and Mechant Circle. Also keep in mind there are tons of other sites that let you advertise your business for free. Make sure you are there too. Also keep up with things like Angie’s list where your customers can leave reviews and make recommendations on your business. A big part of social networking is building, and keeping a relationship going
Maintenance. While I don’t necessarily mean going to the Gym or Kris Jenner getting plastic surgery before Kim’s most recent televised wedding, the kind of maintenance I mean is they consistently keep themselves in the public eye with what is going on in their family. Whether you care or not they have made a living out of their everyday lives. From your own personnel business stand point it is important to make sure that not only do you set your business up on these sites, but you must also keep regular maintenance on them as well. Check in, accept requests, make posts and updates about what’s going on with your company, and let your followers and friends know about sales and deals that you have online or in store and make sure that you are providing them with something of value not just a sales pitch.
Know your audience Kardashian’s aren’t just selling perfume or clothing at Sears. They are using their notoriety to sell perfume and clothing at Sears and they are capitalizing on that. Become familiar with your Clientele and what they are interested in Make sure you advertise where they are and make your product or service accessible to them.
Looking for ways to advertise your business? Neeb a Website, Print or Radio ad?? WE can help!
