29
Sep
2011

Traditional media , New value

Business and advertising have gone hand in hand since their existance began. Since that time Advertisers have been in hot persuit to make their advertising a simple and dependable process creating a reliable revenue stream for their business.  While this has always been a  ligitimate request, it has been very hard for this request to have actually been met.  Advertising venues have always been quick to drive the cost to advertise higher and higher, caring less and less about the advertisers bottom line, or pocket.

The prescence of the internet brought along a whole new world for advertisers t0o explore.  Google Ad Words became one of the first true venues where a advertiser could pay for the response they were actually getting versus paying for a venue they hoped brought them back the expected return. Traditional forms of media who were hit hard during the recent economic depression have become to realize that if they don’t keep with the times, then they may not survive much longer.

Advertisers are refususing to pay for any venue that can’t compete with their expected ROI. Traditional forms of media and advertising tried to hold their ground but in the end had to jump on the band wagon or crumble and disapear. Radio and especially print, which many have said would die out, are now again promising heavy hitters.

People still listen to the radio in asstonishingly high numbers and with the advent of Pay per Inquiry it now serves as a more profitable forum for advertisers. Newspapers on the other hand having also transitioned their pages to having online versions of themselves, have created  a way to stay in the game.  By placing an ad in the paper not only do a majority of newspapers places your ad in the online edition aswell, but what many pepple have yet to learn is that a small classified ad can also help your Organic ranking aswell! Anyone with a website knows , or needs to know, that increasing your online visability relies on quite  afew different factors, but in the end every little bit helps, and there is no point snubbing something thats going to give you a very cost effective wqay to increase your ranking.

Looking for a Pay per inquiry campaign for print or radio ? Seo? Webdesign?

www.printandradio.com and www.myclassifiedads.net

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42 Responses to “Traditional media , New value”

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    Advertising in the past year alone has taking on many ventures.
    Ventures in which we have taken part of and offer as well.
    Advertising has exceeded newspapers, radio, and t.v. to date.
    Now, the advertising world offers mobile to mobile advertising, Text to talk advertising, iTunes pop-ups, movie theater advertising before a movie begins (its not just previews anymore), you can even advertise on 411 (phone call info) and yes of coarse the internet. Moneymailer and Val Paks are an awesome way to advertise in bulk and by required zip codes. Best part about this venture is your buysing on the thousands at as low as $3 cpm. One nice combo that is now just automatically done is newspapers advertising not only on paper but on their online paper as well. You are killing two birds with one stone, and people said newspapers were loosing their value! I failed to mentin SEO (search engine optimization) however, this is a whole other realm of advertising in which works beyond imaginable. Print and Radio Power has excelled in all ventures listed above. If you need advertising done to its fullest expectation, Print and Radio Power is the way to go.

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