Archive for September, 2011

Ashton Kutcher’s laptop Banned from “Men”

Thursday, September 29th, 2011

Just a few episodes into the season Ashton Kutcher has already irked the executives at CBS, and while it may be a little bit premature to say this  it leaves me wondering if maybe CBS is going to end up missing the antics of  Charlie Sheen more than they can tolerate being “punked” by Kutcher.

In a recent episode of Two and Half Men Kutcher conveniently displayed some stickers for some companies that he has “Invested Interest” in.  This comes only a few weeks after Kutcher nearly got himself in some hot water over his promotions in the September issue of Details magazine of which he was the guest editor.  In this circumstance because Kutcher failed to disclose that he had invested in the companies that he was promoting in the September issue of Details, he nearly got himself in trouble with the Federal Trade Commission as well as the security Exchange commission.

Where as the issue with the laptop is concerned CBS has chosen to ban his laptop from future episodes.  Kutcher claimed ” he didn’t know why”   I may not be anyone special and I certainly don’t claim to be the smartest person in the world but I happen to find that really hard to believe.. Really Ashton? You didn’t know that shameless promotion of companies and or their products with out going through the appropriate channels could tick people off?  I don’t know about anyone else, but I just happen to find that a little bit hard to believe.

On the other side of things I will also note that hey, he got away with it, with hardly so much as a slap on the wrist, so in many cases kudos to him for out smarting the system yet again; and as for the the companies that Kutcher Promoted they couldn’t be happier, they got a few moments in the lime light free of charge.

http://gawker.com/5844477/heres-the-ashton-kutcher-laptop-banned-by-cbs

http://www.sheknows.com/entertainment/articles/839093/ashton-kutcher-might-be-in-serious-trouble-with-the-feds

Posted in advertising, advertising help, advertising tips | 176 Comments »

Traditional media , New value

Thursday, September 29th, 2011

Business and advertising have gone hand in hand since their existance began. Since that time Advertisers have been in hot persuit to make their advertising a simple and dependable process creating a reliable revenue stream for their business.  While this has always been a  ligitimate request, it has been very hard for this request to have actually been met.  Advertising venues have always been quick to drive the cost to advertise higher and higher, caring less and less about the advertisers bottom line, or pocket.

The prescence of the internet brought along a whole new world for advertisers t0o explore.  Google Ad Words became one of the first true venues where a advertiser could pay for the response they were actually getting versus paying for a venue they hoped brought them back the expected return. Traditional forms of media who were hit hard during the recent economic depression have become to realize that if they don’t keep with the times, then they may not survive much longer.

Advertisers are refususing to pay for any venue that can’t compete with their expected ROI. Traditional forms of media and advertising tried to hold their ground but in the end had to jump on the band wagon or crumble and disapear. Radio and especially print, which many have said would die out, are now again promising heavy hitters.

People still listen to the radio in asstonishingly high numbers and with the advent of Pay per Inquiry it now serves as a more profitable forum for advertisers. Newspapers on the other hand having also transitioned their pages to having online versions of themselves, have created  a way to stay in the game.  By placing an ad in the paper not only do a majority of newspapers places your ad in the online edition aswell, but what many pepple have yet to learn is that a small classified ad can also help your Organic ranking aswell! Anyone with a website knows , or needs to know, that increasing your online visability relies on quite  afew different factors, but in the end every little bit helps, and there is no point snubbing something thats going to give you a very cost effective wqay to increase your ranking.

Looking for a Pay per inquiry campaign for print or radio ? Seo? Webdesign?

www.printandradio.com and www.myclassifiedads.net

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Posted in Uncategorized, advertising, advertising help, advertising tips, innovative business | 42 Comments »

Impacting the way people do Business; Behavorial Targeting

Wednesday, September 21st, 2011

Advertising over the past few years has taken huge leaps and bounds to the way people advertise and how they perceive advertising and on what forums. Internet Advertising has become increasingly more intriguing as a way to hone in on potential clients and creating an efficient way for people to market directly to their target audience.
Pay per inquiry advertising changed the way people viewed their advertising investments so that the venue was no longer able to charge a basic rate for all of its ad space, and a system for establishing the value of an ad was established by more efficient ways to track where and when and why and how a client came to your door step through behavioral marketing.
What is Behavioral targeting? A technique used by online publishers and advertisers to increase the effectiveness of their campaigns. Behavioral targeting uses information collected on an individual’s web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual. Practitioners believe this helps them deliver their online advertisements to the users who are most likely to be interested (in ). (Wikipedia)
Who can use behavioral targeting for their business? Any business that has a clearly defined target audience can utilize the information received by Behavioral marketing. Applied positively this information can be utilized to greatly benefit ones ROI.
Behavioral targeting used correctly can create a hugely profound impact on the way people view internet advertising. Internet users can now receive more relevant ads and businesses have the tools to improve their conversion numbers. Other advertisers and venues were able to take these same ideas and apply them to more traditional forms of media, like print and radio advertising.
One down fall of Behavioral targeting is that while it can let you know what people are interested in what topics, just like all other types of advertising, it has a hard time of distinguishing the right time and place. So just like any other advertising, you may have the right message, in the right place. But it might not be a convenient time for that viewer to see it. Pay per click or pay per inquiry advertising, helps eliminate some of these issues since you are not being charged for those ads that the viewer doesn’t click on.
www.printandradio.com
www.myclassifiedads.net

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Posted in Uncategorized, advertising, advertising help, advertising tips, innovative business | 25 Comments »