Back in February WE did a Blog feature about the Facebook IPO  Facebook is really a great example of of how important it it to keep up with advertising trends. As the worth of Facebook is based purely on its value for advertising. Facebook is currently in the news  for a couple different reasons Check out this video that give tips if you are interested in buying stock in the Facebook  IPO.  Where they recommend if you get the opportunity its a ” No Brainer”

kiplinger’s tips

4 valuable lessons for investing in Facebook IPO

Also in the news Facebook users are now able to share whether or not they are an Organ donor

Be a Facebook Organ Donor???

Inside Facebook

Facebook Insiders Limit IPO

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there are many ways that you can help your seo ranking with more traditional forms of on as well as offline forms of media.  Here are a couple of traditional forms of media that can also help you increase your online presence.

Press release- How do press releases help with seo? A press release or a news release is a very traditional form of media that allows a business to let people know what is going on with in their company.  Newsworthy things include but are not limited to grand openings of a new location, a new product release of even doing some type of charity for your local area.  Press releases are a great way to to let people know whats going on in your business and to “toot your own horn. ” often times papers will pick up press releases and publish them within their papers, especially when its about a local business or something going on in their area, is is this type of on and offline distribution that helps make your website look more relevant to the search engines. Need a press release ???

Classified ads –  How do Classifieds help with seo??? When you run a  large scale classified ads campaign many times you are also getting free exposure in their online editions as well. When you list a phone number or a website in your classified you are helping your 0rganic ranking by making your website more  relevant to the online search engines.  Find great rates to nationwide classifieds at My classified ads

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One of the most commonly asked questions from people who are trying to start advertising is. “how much does it take to advertise?”  or ” How much does advertising cost?” Most of the time people are trying to get me to give them an exact number, and most of the time they want it to be cheap. Quite Frankly, there isn’t just one number, and for most people it’s very hard to determine what they consider cheap.

Advertising budgets come in all sizes.  What might work for one company and one campaign might not be anywhere near enough for another. Typically the best advice one can receive when it comes to this question, is to pick a budget that you can maintain for several weeks. Long enough that you can get you ad out there so that people see it and you begin receiving some response. Typically is takes  a person seeing or hearing you ad several times before they call or visit the website.   You have to look at it as if you are building a relationship with them based on the consistency of your ad.  Once you begin receiving response you are then able to evaluate the results and tweak your campaign.

Different types of advertising cost different amounts, and none of these are one size fits all either. if you know what type of budget you are working with that’s typically the best way to figure out what medium is right for you. In other cases if you are still in the set up phase of your business check out some of our other posts about how to start advertising

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One of the most often missed keys to great advertising is letting your audience know why they should be doing their business with you. Often times you will find a ad that is very clever but doesn’t explain the key benefits why someone would choose them over another company.  If you biggest advantage is your superior customer service, Great ! If your product allows people to save money over the long run because it needs very few repairs, or because it’s environmentally friendly,  Wonderful! People in today’s economy are not only looking for a good bargain, but are willing to spend a little bit more on a quality product that is a good investment in their future. Advertising is a great way for you to toot your own horn.

For the highest quality campaign for the most competitive prices check us out at

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One of the most important keys to advertising is making sure you know your demographic and more specifically reaching them. check out this “farmers only” dating site that just reached 200,000 member. this Dating website was founded by a marketing executive to find like minded people. And while they have done some advertising much of the membership has been gained by word of mouth alone.

What Is A Niche Market?

A niche market is a narrowly defined group that includes all of the following characteristic :

1. persons in the group have the same unique interests and needs.

2. They have a strong desire or need for what you  are offering.

3. you have a great reason or can create a reason why they should come to you for that product or service.

4. You are able to  reach individual prospects within this group.

5. Your Niche market is big enough to reach the people you need but small enough that other businesses might overlook it.

the best way to figure out who your core niche market is, is to evaluate your core group of existing customers. But figuring out who is already shopping with you , you are at a big advantage of figuring out who else would be interested. If you don’t have a core group of existing customers, the best way is to start researching and figure out who is going to specifically need your product or service.One way you can do this is to work backward. look at the benefits  benefits you offer. List them out if necessary.  Then  you will want to list some of the characteristics of the people whom you would expect to need this product or service, in other words,  whose current situation can be dramatically improved by those benefits?

No product or service will appeal to everyone. Many business owners, including corporate executives, try to come up with ways to reach every market. Usually this does not work . AMny times this can be a bad move for a small business who cannot afford to spread themselves too thin. Therefore, find your market and be everything you can be to that audience.

Now you are off to a good start to finding your Niche !

find out more about farmers only

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I like to feature examples of Big companies that make advertising mistakes check out this one of Reebok’s While the ad was not released world wide they did take the time to make a world wide apology.

Reebok is sorry for telling you to cheat

check out this article about a shampoo commercial that is getting pulled for using Hitler !

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Recently I began a series about Tips to get your started Advertising, and what advertising costs. It is very common that people are just unsure of where to start and the first basic steps on how to begin advertising. The first blog in this series keyed in on a couple of points on how to establish a budget that you are comfortable with maintaining for several weeks in order to get your advertising venture off the ground enough to begin seeing some success with it.

While the last Blog assumed that you did already have a website in place or you were working on one this article is going to explore some steps you can take to give your business a online presence before you have a actual website in place for your ” Brick and Mortar” store. While Having a website is HUGE its not the only way you can start a presence for yourself and it is always key to remember that people expect you to be online and even more importantly they give some sort of “credibility” or lack their of for businesses that do or don’t have a  website.

There are actually several different social networking site that give you the opportunity to establish at least an online presence without any expense of setting up a actual website. For instance you can set up a Facebook Account, Start a LinkedIn Profile for yourself, or create a listing on sites like Merchant circle where you can receive reviews and even post coupons for patrons to use.

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Even a big name like Nike can make a mistake, and they did when they were going to Launch a shoe with a name that had some negative history.

Check out this article that gives a little bit more detail about why the name of a shoe ( really? ) was meet with such negativity.  Which brings me to the advertising tip that a little research can go a long way when making decisions about slogans or names that go into a advertising campaign.

Imaging or a name while it make not seem like a big deal can go a long way in helping or Hindering a product or service from doing well. Ironically enough Nike hasn’t been the only big name company to make such a  silly mistake using coincidentally the same name. In 2006,  Ben & Jerry’s ice cream  released a flavor names  “Black and Tan” and had to apologize for that as well.

Nike Apologizes

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For a lot of people the concept of starting a to advertise for their business is very daunting. It’s very hard to know where is the best place to start and how to  best spend your money.  For this blog we are going to assume that your store front has or is in the process of building a website and is interested in establishing a budget for consistent advertising.

One of the most common questions I am asked is “How much does Advertising Cost?”  Typically it seems like people expect to have an exact number immediately given back to them.  That’s just not the case.  Your advertising budget depends largely on the next several factors.

Once your business website is up and running we recommend that you to plan to advertise consistently for the first several weeks.  Your test budget should be based on several different factors.

• Establish a test budget that you can maintain consistently for several weeks as it can take someone hearing or seeing your ad several times before they call or visit your site.
• You will want to be able to give us some basic information about your business goals, such as the type of person you are trying to reach. If your business is already been established this is  a great time to review the type of people who frequent your products or services. This is a good way to start pinpointing your core demographic.

• Establish a timeline of when your campaign needs to start. You will want to get in contact with us a few weeks in advance so that we can get everything ready for your campaign. If you are having a grand opening it is best to plan at least a month in advance. If you don’t have a definite start date, expect your campaign to be up and running in a matter of weeks

For more information check back as I will continue to do Blogs on this topic

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