What Makes Something Viral

    What works on TV doesn’t necessarily work online. When people are watching TV the expectation is to be there for awhile. Online sort is definitely sweeter, remember the goal is more about getting someone to share the video. People are more prone to share things that make them feel positive are exciting and make us [...]

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    April 30th, 2013 by




    5 reasons Why You Should try Classified Advertising Again

    Many of the more traditional types of media are actually becoming more popular once again despite the fact that online advertising was becoming the more popular way for advertisers to spend their dollars. The Newspaper industry was caught off guard several years ago when people began switching over to online media. To try and keep [...]

    April 25th, 2013 by




    Bieber Credit Card??

    Tons of Brands use Celebrities to endorse their products. But would you get your teen a prepaid debit card because Justin Bieber told you too?  One Company is betting you will. SpendSmart Payments Company has recently signed Justin Bieber to a 14 month contract to help them promote a debit card for teens to help [...]

    April 11th, 2013 by




    Advertising , Not Dead Yet !

    A recently trending article posted on huffingtonpost.com called “ Advertising is Dead .” Advertising is becoming more and more competitive and has expanded immensely creating tons of alternate advertising opportunities every where. The ability that media has now to be tracked and find tuned has really increased its potential by leaps and bounds.  There is [...]

    March 27th, 2013 by




    The Great Benefits of Press Releases

    As types of media continues to change rapidly all of the time , it’s very easy to forget that some tried and true are just as effective if not more effective as many of the newer advertising methods. Many times people are quick to overlook these very inexpensive and beneficial forms of advertising for something [...]

    March 19th, 2013 by




    Social Media and it’s role in customer service

    The goal of a social media campaign is to be proactive and reach out to customers. These actions can turn some on who might only buy a product on occasion into a brand loyalist that recommends you and your excellent online relationships, services or products to friend’s family and colleagues. Interacting with followers on line [...]

    March 14th, 2013 by




    Using Social Media to help build your Brand

    Social media has given businesses a tremendous outlet to build their brand.  Most businesses owners should know by now that it’s no longer a question of whether to socialize their brands but how best to do it. A business online presence is a powerful component in a company’s success Social media has changed the way [...]

    March 11th, 2013 by




    Do’s and Don’ts of a great Advertising Campaign

     DO  Be realistic about your budget. While getting a good deal is important,  it is much more important to figure out how much money you can sustainably  invest in you advertising campaign.   Before you need to worry about whether you are getting a  deal or not you need to establish a realistic budget.  Your [...]

    March 5th, 2013 by




    Does Brand Loyalty Exist Anymore?

    In an era where it is so easy to search around to find the best deal or sale, it is becoming more apparent that terms like “Brand Loyalty” are dying out. However, if you turn on the TV or go almost anywhere we know that the idea of a “brand” and Brand recognition still defiantly [...]

    February 27th, 2013 by




    Minor Changes Big Results

      While a small change may not seem like a big deal often times in the world of Marketing sometimes it only takes a minor change to reignite  or to hurt sales. A great recent example is Lego’s primarily seen as a toy for boys , they have recently introduced a more ” girl friendly [...]

    February 21st, 2013 by




    New York Magazine has best year yet , while others stuggle

    New York magazine is seeing its best year in nearly a decade partially because they have transitioned well to selling online display magazine advertising as well asthe more traditional print adverting.  ” Unlike its competitors, the publication was quick to embrace the web as a potential profit center. NYMag.com started in 2001 as NYMetro.com ” [...]

    February 18th, 2013 by




    Doritos Crash the Superbowl Campaign a Success

    With online media becoming such a huge entity in the world, we are sure to see more brands using the appeal of Facebook. Execs at Frito Lay the Parent company of Doritos was very encouraged at the creativity of this year entries believing that it is the best that they have seen in the 7 [...]

    February 11th, 2013 by




    Increase Sales Online

    Do you need to increase your online sales? Check out this video from Finance Yahoo it has a few tips on how to keep your brick and mortar business going in a increasingly more online world. In this article about JCPenny who is trying to once again revive their dying sales and their struggle to [...]

    January 29th, 2013 by




    Creating your Niche

    One of the most important keys to advertising is making sure you know your demographic and more specifically reaching them.The best way to figure out who your core niche market is, is to evaluate your core group of existing customers. But figuring out who is already shopping with you , you are at a big [...]

    January 24th, 2013 by




    What’s in a Brand

    Expanding a brand While I am sure you have heard of Walt Disney the man behind the mouse , you may not have heard of the current man behind the ears.  Robert Iger Walt Disney Co Chief Executive. Since he became CEO in 2005 Disney’s  stock has more than doubled, as has his salary. Also [...]

    January 21st, 2013 by




    Could Armstrong Confession hurt the Livestrong Brand?

    Armstrong Apologizes to Livestrong Staff Yesterday Armstong apologized to the Livestrong Staff. It has been made publicly known that Armstrong plans to admit to  his role in a sophisticated and advance doping scheme that was used dominate the Tour de France  by using the aid of performance-enhancing drugs. What do Armstrong’s confessions mean to the [...]

    January 15th, 2013 by




    Where Neiman Marcus for Target went wrong

    Huge Buzz Fizzles Fast Before the Holidays started I heard a lot about the upcoming Neiman Marcus for target line. I think there was a huge buzz because people were expecting something completely different than what they got. Would you spend $500 for a bicycle at Target? While there were a few items that did [...]

    January 7th, 2013 by




    Building your Brand

    Print and Radio provides multiple types of advertising all under it’s own umbrella. Print and Radio has a unique methods of blending multiple types of advertising running congruently to create a cost effective and powerful campaign. By running multiple types of  media  during your campaign we are able to help you keep you  cost down and create [...]

    January 7th, 2013 by




    Advertising for Super Bowl XLVII

    Every Year we take a look at who is advertising in that year’s super bowl. This year ads for Super Bowl XLVII, has topped previous years rates with ads selling  up to $3.8 million per 30-second slot, CBS also has plans to  post record Super Bowl ad sales revenue for the game. Also this will [...]

    January 7th, 2013 by




    Umbrella Advertising

    By providing multiple types of media relationships we  can extend our umbrella and give its clients the opportunity to be more present within the lives of the audience.  Our Integrated media campaigns provide branding, visibility, and buzz for the client on a multifaceted level. By relating media to each other it provides the media with [...]

    December 5th, 2012 by




    Tips for your Print Advertising Campaign

    The goal of any Newspaper advertisement is to produce action in the audience. Once you get their attention, your advertisement needs to motivate your customers to respond or act now. A direct response ad is written to get attention, interest, desire, and action immediately. Here are a few great tips to starting a productive newspaper [...]

    October 22nd, 2012 by




    Radio Advertising tips

    Things To consider when planning your Radio campaign Don’t get carried away, Be concise and clear in you messaging. Repeat the main benefit or “offer” multiple times in your commercial, vs trying to talk about multiple things. Know your Demographic, It pays to research Invest appropriately, Advertising is about repetition. The Goal is to make [...]

    October 17th, 2012 by




    Facebook to add Display ads?

    Facebook’s Mobile Network announced are Display ads Next? Facebook recently announce it is pursuing an equivalent network for mobile ads  where a  standard mobile ad is served on someone’s apps or  browsers via targeting data from Facebook. In an interview with Frank Addante, CEO of The Rubicon Project, he sure was excited about the idea [...]

    October 2nd, 2012 by




    Think Pink

    Its October again which as you may or may not know means that it is Breast Cancer awareness month.  During the Month of October Pink ribbons are plastered everywhere on almost everything, from yogurt tops to vacuum cleaners.  While not nearly the only type of cancer, it is definitely the most publicized form of cancer [...]

    October 1st, 2012 by




    Check out the new Myspace!

    Myspace to reinvent itself Myspace  one of the original  social media sites is again trying to reinvent itself to bring people back . Purchased by Newscorp in 2005 for  $580 million which quickly declined and then was resold for just $35 million in 2010 to Specific Media. Myspace has re envisioned itself to compete with [...]

    September 25th, 2012 by




    Cannes Worlds Best Print Ads

    Check out a couple of our favorites  ads from the winners of the 2011-2012 Worlds Best print ads Above is one from the Ray Ban never hide campaign and Below is an ad from the Unhate Campaig> The chosen campaigns were quite diverse from humorous to artistic.check out more winners here ! Worlds best Print [...]

    September 20th, 2012 by




    Amazon Signs deal with Epix that may Challenge Netflix of its Subscribers

    Netflix to duke it out with Amazon Retail Giant Netflix is setting out to also become a giant of subscription based movie streaming. This could be very bad for already Struggling Netflix, which will no longer be able to claim exclusivity in that market . Netflix will need to choose an aggressive marketing strategy to [...]

    September 12th, 2012 by




    No Sale Pledge

    Zuckerberg pledges not to sell any of his 504  million shares in attempts to keep the price of the stock from dropping any lower ” The stock is still trading at less than half of the $38 that it went for in Facebook’s May initial public offering. It gained 85 cents, or 4.8 percent, to [...]

    September 6th, 2012 by




    Sears Manuevers to Gain More Sales from Exhisting clientele; Marketing Strategies

      There has been a lot of online talk that Sears is in its final days. Even though they are trying to realize sales.  They just recently launched a new line of clothes to appeal to the more manly men who are already shopping the craftsman line. From a marketing and Advertising standpoint this is [...]

    September 6th, 2012 by




    Effective Advertising on Radio

    Cost effectively reach your target market with radio placed locally, regionally or nationally. With over 12,000 radio stations in the US alone,  (AM/ FM & Satellite radio) Radio is everywhere. Print and Radio advertising makes is easy to be everywhere too. We are the leading media buyers for discount radio and discount print media . [...]

    August 29th, 2012 by




    Radio and TV Advertising, and the 2012 Presidential Election

    The 2012 Presidential campaign hasn’t even hit high season yet and both campaigns have already spent half a billion dollars on TV and radio ads. TV and radio ads are a big factor when determining who is ahead in this years presidential election. The total includes money spent by both campaigns as well as outside [...]

    August 21st, 2012 by




    Hey Big Spender ! Political Advertising

    Curious about what your favorite politician is spending on Advertising  in this election? 2012 AD SPENDING Team Romney: $273 million Team Obama: $239 million Total: $512 million OUTSIDE MONEY Pro-Romney: $205 million (86% of all outside money going to boost Romney) Pro-Obama: $33 million (14% of all outside money going to boost Obama) Total: $238 [...]

    August 17th, 2012 by




    Nike Gold Digging?

    Nike is once again in the headlines for releasing what some people are seeing as an offensive product.  Some people are offended for their women’s only “ Gold Digger” Olympic Tee.  Despite receiving some bad publicity the shirt is still selling well and in fact selling out in some areas.  Earlier this year they released [...]

    August 16th, 2012 by




    How to start Advertising for your business

    How to start your advertising Campaign For a lot of people the concept of how to start advertising for their business is very daunting. It’s very hard to know where is the best place to start and how to  best spend your money.  For this blog we are going to assume that your store front [...]

    July 31st, 2012 by




    When personal views go public. Chick-fil-A’s stance on gay marriage

    Most of the time we think of politicians who take a stand on a issue and how it affects their campaign. We don’t always realize that many times nationally recognized businesses also have their own affiliations with not only politicians that they stand behind but also their views. For the last few weeks Chick-fil-A has [...]

    July 25th, 2012 by




    What’s the most important type of Advertising

    Answering what seems like an easy question is actually quite complex Not every type of business operates the same way and therefore does not have the same audience, budget or needs as the next business. What does remain consistent is just that. The most important type of advertising is the one that you do consistently.  [...]

    July 16th, 2012 by




    Shackle shoes

    not to long ago we posted about how Nike had to apologize for the ” black and tan shoes. ” It seems like Adidas didn’t hear about that and introduced a even more offensive shoe with shackles. Even big companies can make mistakes when it comes to their approach on products and how they are [...]

    June 19th, 2012 by




    Featured Article- Great Read!

    Check out this featured article about how to attract attention on your facebook page For the highest quality campaign for the most competitive prices check us out at www.printandradio.com www.mcaads.com www.myclassifiedads.net We can help you create a high performing national radio advertising campaign, or large scale classified newspaper advertising campaign. Place your advertisement on radio [...]

    June 5th, 2012 by




    Creating a Productive Online Presence for your Business

    Social media can seem like a confusing and daunting task. All these site and they all need to be managed.  When you don’t have much time to dedicate to you online presence how do you know which listings you need and which you can do without? Facebook and Twitter. I’m lumping these together the reason [...]

    May 31st, 2012 by




    Facebook IPO follow up

    The Facebook IPO has finally gone public and we have been following the story since it started. check out these links to help you stay up to date on what’s going on with the IPO since is went public causing some trouble for the Nasdaq . the failure of facebook update Nasdaq Facebook stock slide [...]

    May 22nd, 2012 by




    Investing tips for Facebook IPO

    Back in February WE did a Blog feature about the Facebook IPO  Facebook is really a great example of of how important it it to keep up with advertising trends. As the worth of Facebook is based purely on its value for advertising. Facebook is currently in the news  for a couple different reasons Check [...]

    May 1st, 2012 by




    Inexpensive and Effective ways to help your Organic Ranking

    there are many ways that you can help your seo ranking with more traditional forms of on as well as offline forms of media.  Here are a couple of traditional forms of media that can also help you increase your online presence. Press release- How do press releases help with seo? A press release or a news [...]

    April 17th, 2012 by




    Finding the right budget for your campaign

    One of the most commonly asked questions from people who are trying to start advertising is. “how much does it take to advertise?”  or ” How much does advertising cost?” Most of the time people are trying to get me to give them an exact number, and most of the time they want it to [...]

    April 9th, 2012 by




    Finding your competitve advantage in Advertising

    One of the most often missed keys to great advertising is letting your audience know why they should be doing their business with you. Often times you will find a ad that is very clever but doesn’t explain the key benefits why someone would choose them over another company.  If you biggest advantage is your [...]

    April 6th, 2012 by




    Finding your Niche; Farmers only dating website???

    One of the most important keys to advertising is making sure you know your demographic and more specifically reaching them. check out this “farmers only” dating site that just reached 200,000 member. this Dating website was founded by a marketing executive to find like minded people. And while they have done some advertising much of [...]

    March 27th, 2012 by




    Reebok pulls ad

    I like to feature examples of Big companies that make advertising mistakes check out this one of Reebok’s While the ad was not released world wide they did take the time to make a world wide apology. Reebok is sorry for telling you to cheat check out this article about a shampoo commercial that is [...]

    March 21st, 2012 by




    What to do once your website is up. Organic vs paid

    So you finally have your website up. What now? How do you bring people there?  This questions is challenging to answer as there are quite a few different options. The focus of this blog is going to focus solely on how you can promote online What is an organic listing Rankings are determined by the [...]

    March 20th, 2012 by




    Don't have a website?? Online Advertising tips

    Recently I began a series about Tips to get your started Advertising, and what advertising costs. It is very common that people are just unsure of where to start and the first basic steps on how to begin advertising. The first blog in this series keyed in on a couple of points on how to [...]

    March 15th, 2012 by




    Nike Apologizes

    Even a big name like Nike can make a mistake, and they did when they were going to Launch a shoe with a name that had some negative history. Check out this article that gives a little bit more detail about why the name of a shoe ( really? ) was meet with such negativity.  [...]

    March 15th, 2012 by




    How to start Advertising

    For a lot of people the concept of starting a to advertise for their business is very daunting. It’s very hard to know where is the best place to start and how to  best spend your money wisely and effectively.  For this blog we are going to assume that your store front has or is [...]

    March 13th, 2012 by




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