Following are some facts for consideration:

• U.S. Hispanic purchasing power has surged to nearly $1 trillion, nearly three times the overall national rate over the past decade. (Source: HispanTelligence®.)
• The top areas where Hispanics spend more than non-Hispanics are: groceries, telephone services, furniture, men’s and boys apparel, children’s clothing and footwear. (Source: Selig Center.)
• The U.S. Hispanic market ranks as the third largest “Latin American economy” behind Brazil and Mexico. 
• In 2002, there were 37.4 million Hispanics in the civilian, non-institutional population of the United States, representing 13.3 percent of the total U.S. population. Among the Hispanic population, two thirds (66.9 percent) were of Mexican decent, 14.3 percent were Central and South American, 8.6 percent were Puerto Rican, 3.7 percent were Cuban and the remaining 6.5 percent were of other Hispanic origins. (Source: US Census Bureau, June 2003.)
• There are more Hispanics living in the United States, than the entire population of Canada, which is 32.5 million. (Source: U.S. Census.) We are like a country within a country.
• Hispanic advertising by U.S. companies grew 24 percent in 2003, compared with 8.6 percent for the general market. (Source: Media Economics Group, research firm that tracks Spanish-language marketing.)
• By mid-century, 25 percent or one out of every four people in the United States will be Hispanic. The African American population by mid-century will remain at the current rate of 13 percent of the total United States population. (Source: U.S. Census Bureau.)
• An IRS report predicts that 1 out of every 10 small businesses will be Hispanic by the year 2007. Today the proportion stands at 1 in 13 and rising. (Source: Hispanic Trends.)